Data driven creativity at its best.
Personalized Direct Marketing is data driven and enhanced by a creative message to deliver quantifiable, powerful, effective results right on target.
Consumers have a wide variety of communication channels to interact with a brand´s products and services. While telephone communications are still at the top of the list, mail is a factual and relevant communication channel that allows inspired and creative one-on-one targeted communication with a customer or prospect. It is a media that lets you control all aspects of the exchange including who receives it, date of delivery, content and reach.
LinkActiv´s direct mail and white mail capabilities allow for seamless integration between phone and mail to communicate with customers and increase responses. Our mail operation is certified by the USPS to manage all stages of a successful mail campaign.
The services you receive include:
- Address Standardization (CASS, FSIMB, NCOA Certified)
- Full postal campaign process and mail piece design for maximum postal efficiency
- Variable data, print-on-demand color printing
- Full lettershop services
- USPS mail presorting (MASS, FSIMB, E-Forward, and Combined Mailing Certified)
- Intelligent Mail Bar Code (IMB)